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The Ketchikan Gateway Borough, in partnership with Confluence Sustainability and the George Washington University International Institute of Tourism Studies, began the initial steps to develop a tourism destination management strategy.
The Ketchikan Gateway Borough recognizes that the community is at a critical juncture as it experiences the effects of sustained growth in tourism. There is now a need to work directly with the community to define a shared vision for tourism growth and its management. The Ketchikan Borough’s future tourism Destination Management strategy aims to foster destination stewardship and improve the coordinated management of all the elements that make up the tourism economy. It will focus on balancing the expectations of visitors with the needs of local residents, businesses and the environment.
The Ketchikan Gateway Borough, in partnership with Confluence Sustainability and the George Washington University International Institute of Tourism Studies, began the initial steps to develop a tourism destination management strategy.
The Ketchikan Gateway Borough recognizes that the community is at a critical juncture as it experiences the effects of sustained growth in tourism. There is now a need to work directly with the community to define a shared vision for tourism growth and its management. The Ketchikan Borough’s future tourism Destination Management strategy aims to foster destination stewardship and improve the coordinated management of all the elements that make up the tourism economy. It will focus on balancing the expectations of visitors with the needs of local residents, businesses and the environment.
Ketchikan Tourism Strategy is currently at this stage
Review tourism product offerings and economic contribution in Ketchikan
Review and analyze social media reviews
Develop and deploy Resident Tourism Sentiment Survey
Outreach to community to distribute Resident Sentiment Survey and encourage participation
Launch Community Advisory Committee to represent community interests and advise the Ketchikan Gateway Borough on the tourism strategy process.
Development of a Ketchikan Tourism Situation Analysis Report
Phase 2: Tourism Current State Validation & Community Participation
this is an upcoming stage for Ketchikan Tourism Strategy
Week of July 18, 2022 - Confluence Sustainability/George Washington University consulting team visit Ketchikan for onsite meetings to meet with community members. Meetings will include focus groups, interviews and open community meetings/town halls.
Objective is to inform the community about the tourism strategy process
Gather feedback to validate current state/situation analysis of Ketchikan tourism
Deploy Resident Tourism Sentiment survey
Ongoing work with Ketchikan Tourism Strategy Community Advisory Committee
Phase 3: Community Tourism Visioning & Planning
this is an upcoming stage for Ketchikan Tourism Strategy
Community Tourism Strategy Visioning and Planning Workshops - targeted mid-September. Will include participants from July meetings
Finalize Tourism Situation Analysis to support development of strategy
Phase 4: Destination Stewardship Roadmap
this is an upcoming stage for Ketchikan Tourism Strategy
Finalize DRAFT of Ketchikan Tourism Strategy
Review and discuss changes to draft Ketchikan Tourism Strategy - late 2022
Approval of final Ketchikan Tourism Strategy - March 2023